Andrew is an experienced and successful commercial litigator. He qualified in 1992 specialising in commercial and media litigation and has worked at well known City practices. He became a Partner of Field Fisher Waterhouse in 2001, where he helped grow the franchise law department specialising in franchise disputes. During his career Andrew has acted for major international companies and many well known high street brands.
Andrew heads Cubism Law’s franchise law practice, which was voted the Franchise Firm of the Year for 2011 by Finance Monthly.
Andrew prides himself on his ability to achieve his client’s commercial objectives for a pre-agreed budget, and believes this is the foundation for the strong ongoing relationships he has with his franchising clients.
Read more about our services for franchisors here and more about our services for franchisees here.
The team at Cubism Law has been involved with a number of high-profile cases recently, and continues to attract praise from clients and peers. Clients note that the team has “a genuine ability to listen and analyse the issues,” and that it “helps the client to understand the process.” Sources also feel the team shows “a clear and substantial knowledge of dealing with franchise matters from both a franchisor and franchisee perspective.”
The team recently acted for Elsada Doyley in a landmark case against the Papa John’s pizza franchise, and for Thomas Brown Estates with regards to a disputed rebranding of franchisee-owned outlets.” “
Andrew is recognized by Chambers and Partners UK as a leading individual in franchising law:
Chambers & Partners UK 2013 – “Andrew Pena leads the franchise law practice and is held in high regard by market sources. Commentators describe him as a “formidable tactician” who is “experienced and knowledgeable in franchising.”
Chambers & Partners UK 2016 – The “very knowledgeable” Andrew Pena is a litigator widely known for fervent defence of clients’ interests. He acts for franchisees and franchisers at home and overseas, often trading under household-name brands.
Cubism Law “compares well to other non-Magic Circle litigation practices”. Franchise disputes expert Andrew Pena’s “approach is creative”.
Andrew was born in Spain (to Spanish parents) but raised in the UK, and is bi-lingual. When not busy with work, Andrew enjoys watching football (being a frustrated Arsenal fan) and rugby. He manages an Under-10’s football team in the Camden & Islington League. Other than sport, Andrew loves to travel with his wife and young family, having recently visited Iceland, which he described as ‘breathtaking beautiful, and eye-wateringly expensive’.
- Business Advice – 09/02/2016 – Franchise relationships: Key aspects of UK regulation
- Business Advice – 28/01/2016 – What to do when abandoned by franchisors
- Business Advice – 15/12/2015 – An expert guide on the different international franchising models
- Business Advice 08/12/2015 – How to manage franchise disputes
- Business Advice – 22/10/2015 – Building a robust franchise business: Understanding the relationships
- Business Advice – 15/10/2015 – Quick service restaurant funding models in the franchise space
- Business Advice – 20/07/2015 – Franchise, Andrew Pena
- Business Advice – 20/07/2015 – Insight into the franchising business model
- Business Advice – 20/07/2015 – Guide to setting up a franchise
- The Telegraph – 31/03/2015 – 12 Reasons to care about the SME bill
- The Global Legal Post – 08/03/2015 – DIA v Pugachev
- The C Suite – 19/11/2014 – Ecclestone case and the concept of ‘loss’
- Financial Times – 20/09/2014 – Dispute with Far East technology company
- The Times Raconteur – 19/02/2015 – Modernisation of Courts
- Law Society Gazette – 20/10/2014 – My Legal Life
- Solicitors Journal – 01/08/2014 – Freezing Orders