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Marketing 'key' for franchise agreements

Published on 24 Jul 2009 under category: legal

Effective use of a marketing budget is key when it comes to franchise agreements, according to a source.

It is important that opportunities in this sector are promoted across a range of media, reports thefranchisemagazine.net.

According to the news provider, an area relating to franchise agreements should be included in company websites.

However, this should not be the only route taken by firms looking for franchisors, with print media also important.

Specialist magazines are suggested, as it is claimed that these can provide good leads for those looking for interested parties when it comes to businesses of this type.

The source went on to say that monitoring the success of these activities is also key in relation to finding those keen to take up franchise agreements.

Earlier this week, Andrew Cutler, Card Connection franchise and sales director, told thefranchisemagazine.net, that those searching for this kind of business should look out for companies with membership to the British Franchise Association.