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Brand licensing

An enterprise involving brand licensing and other forms of intellectual property is a powerful tool for growth, which can be levered to expand the businesses of both brand owners and  licensees looking to exploit the goodwill associated with a recognisable product or service.

One distinct benefit that a licensor enjoys when embarking on such a programme is that in most cases it will not require a large capital outflow to secure rapid expansion.

 

However in order to maximise the opportunities and minimise the possibilities of failure, successful brand licensing strategies call for well drafted documentation which protect the brand in question yet allow for the possibility of constant and reliable income stream for the relevant parties.